MTN Nigeria, is kick-starting a music reality television show called ‘Y’ello Star.’
MTN Chief Marketing Officer, Rahul De, said the show will groom the talents by providing a lifetime opportunity to turn their dreams into reality.
According to him, there are a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talents and are confident that we can improve on our past successes.
“Since 2006, through the MTNF/MUSON Scholarship Programme, we have trained hundreds of young Nigerians in the art and business of music. ‘Y’ello Star’ will take this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.”, he said.
De said regional auditions for the reality show would hold in Abuja, Enugu and Lagos, adding that finalists from the auditions would proceed to an ‘incubation hub’ in Lagos, where they would be coached by experts in the music industry as they aim for the top prize.
The competition is expected to run until June 2020.
