Global search engine, Google, has launched a platform to help not-for-profit organisations (NPO) scale their objectives past awareness and financial hurdles. The platform is tagged Google for Nonprofits initiative.
The tech firm aims to use the platform to empower qualified not-for-profit organisations with free premium services, including access to a collection of premium
apps at no cost. Google says such tools are the same tools large enterprise corporations use to gain traction in the businesses.
The firm said a qualified NPO can gain access to programs such as Google Ad Grants, G-Suite for Nonprofits, YouTube’s nonprofit program, and more which will assist such organizations to work more quickly and efficiently to reach a wider audience, spur more supporters to take action, and tell their story in a more compelling way. Nonprofits can qualify for a grant of up to $10,000 a month that is available for six months through October 2020, to spend on text-based ads among other offerings.
Google said that for an NPO to be eligible for the Nonprofits program, it must be a registered nonprofit, charitable organization in Nigeria, and verified by TechSoup Nigeria. It must also meet eligibility criteria listed on the Google for Nonprofits page.
According to Titi Akinsanmi, Head of Government and Public Affairs of Google: “Nonprofits face unique challenges when making decisions about what technology to acquire amid competing demands for funding and resources”.
She said the overall goal of the firm is to provide access to tools and technology quickly and effectively so that these organizations can focus their efforts and resources directly towards achieving their goals.
The tech firm said that its philanthropic arm, Google.org will be giving the grant to Teach for Nigeria, a non-profit organization focused on support for students in underserved communities in Nigeria while the COVID-19 school closures persist.
The grant will fund a two-year teacher fellowship program to ensure more students in underserved communities get access to quality education, delivered by well-trained teaching staff. It will also fund an educational intervention program to help children in underserved areas get an education through alternative means like TV, radio, and on-the-street public communications.
