For three days, the Zinox Group trained ICT media entrepreneurs and online publishers on how to optimise the use of social media apps and tools to grow their online businesses and earn sustainable income.
The intensive programme, attended by over 20 participants, was declared open on Monday by the Chairman of Zinox Group, Dr. Leo Stan Ekeh.
Dr. Ekeh described the initiative as a gesture of appreciation and a way of giving back to the ICT media for its pivotal role in advancing Nigeria’s ICT ecosystem and its players, including the Zinox Group itself. He commended the media’s contributions and expressed his desire to see them improve, scale their business trajectory, and maximise profit—objectives which informed the organisation of the training.
Resource persons from Zinox Group—Ayobami Agbedi, Executive Director, in charge of Corporate Affairs; Mark Darlington Ibeleme, Head of Marketing; and Chimezie Orisakwe, Corporate and Marketing Head—facilitated the sessions. Participants were exposed to emerging social media trends, the use of AI to drive growth, future forecasts, content amplification, diversification strategies, and methods of monetising digital content, with practical examples and case studies reinforcing the lessons.
Speaking on behalf of the ICT media entrepreneurs and publishers, Mr. Ken Ugbeche, Publisher of Politicaleconomist.com.ng and Business Online, Fellow of the Nigerian Guild of Editors and a leading ICT reporter, expressed gratitude to the Zinox Group.
He noted that Dr. Ekeh and his company have consistently shown appreciation to the ICT media over the years, with the three-day training serving as yet another demonstration of the Group’s commitment to improving the wellbeing of ICT media professionals. According to him, such gestures acknowledge the media’s role in advancing Nigeria’s ICT ecosystem and economy.
Ugbeche also urged other industry players who have benefitted from the media’s work—both in reporting and advocacy—to emulate Zinox’s example.
Participants included representatives of eworldnews.com.ng, nigeriancommunicationsweek.com.ng, ITPulse.com.ng, ITrealms, ThisDay, The Guardian, The Nation, Vanguard, NewsexpressNigeria, and The Sun, among others.
