Apple is preparing to launch on September 14 its next product, setting the stage for the introduction of its newest iPhones into a buoyant smartphone market.
The iPhone maker christened the event California Streaming, a reference to the ongoing virtual format sparked by the Covid-19 (coronavirus) pandemic.
Apple is expected to introduce as many as four new iPhones, tipped to be around the same size as its current flagship but with improved cameras and video recording capabilities.
Last month Bloomberg reported Apple was exploring satellite connectivity for future iPhones, though this looks like more of a long-term target than a feature ready for the models due to be unveiled.
An updated Apple Watch featuring a faster processor and a bigger screen is also in the works, but display production delays could result in this product being unveiled separately at a later event.
Like the smartphone segment, the wearable band market is enjoying healthy growth and is a key target for Apple CEO Tim Cook, who sees an opportunity to use the smartwatch to carve out a slice of the healthcare device market.
Pre-orders are expected to begin on September 17 for the new models of iPhone. Last year, we had to wait a bit longer for some devices, which came later in the year.
On September 24, the Friday after its big reveal, Apple can be expected to put its new iPhone models on sale in its stores.
