Small and medium-sized enterprises (SMEs) in Nigeria are gaining unprecedented visibility through KONGA 103.7 FM, which has positioned itself as a leading media platform for entrepreneurs, innovators, and market disruptors.
The station’s flagship programme, The Market Square with Lilian Duru-Valentine, has become a major hub for business conversations since its launch. Within a few months, the show has featured over 100 entrepreneurs, business leaders, and industry experts across multiple sectors. Collectively, these guests represent markets valued between ₦5 billion and ₦10 billion annually, reflecting the programme’s extensive reach within Nigeria’s commerce ecosystem.
Recent editions profiled standout entrepreneurs including Toyyibah Shehu-Mohammed, Creative Director of FarhM’s Food and Sauce Global Limited, producers of FarhM’s Chilli Sauce (Shitto), Village Pot Sauce, and ÒFÀDA Sauce. Blending Ghana–Nigeria culinary heritage, her brand delivers innovative, healthy sauces and oils for a modern consumer base.
Also featured was Princess Nyore Okumagba, popularly known as Lacreme, Founder and Creative Director of Lacreme Crafts. Based in Lagos, the brand has emerged as a leader in premium resin creations and craft supplies, while also empowering hobbyists and small business owners through training, events, and community engagement.
Speaking on the programme’s growing impact, KONGA 103.7 FM management described The Market Square as “an economic catalyst” that bridges SMEs with their target markets, helping to scale businesses and drive community growth.
KONGA 103.7 FM, a commerce and hit music station, continues to deliver quality programming that informs, educates, and entertains. The station streams globally on kongafm.com, blending commerce with culture for a worldwide audience.
